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GM Marketing at Kolkata for a Personal Care Product company - Salary 25 to 50 Lakhs+
Position GM Marketing
Work Location Kolkata
Reports to Head of Marketing
SALARY WILL NOT BE A CONSTRAINT FOR THE RIGHT CANDIDATE
Education : Post Graduate Diploma / MBA or equivalent in Marketing
Experience : 20-25 years in Marketing and atleast 10 years in a position of similar responsibility
Please note experience limits required will be lowered if candidates are MBAs from premium institutes like IIM'S, XLRI etc.
ROLE OBJECTIVE
As GM Marketing, the incumbent:
Assumes for group of brand responsibility for monitoring all marketing & and branding activities while maintaining brand focus internally & externally.
Develops the marketing & brand management strategy to support top line & bottom line growth & foray into new segments and innovative products.
Directs the evaluation of brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.
Assumes overall responsibility for Brand Activation.
Ensures co-ordination with sales department to implement & monitor all marketing initiatives.
Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.
RESPONSIBILITIES
Strategic
Scans the business environment to explore options for revenue generation from new and existing customers.
Drives the formulation of marketing strategy encompassing all brands.
Understands the strategic business requirement of the organization based on the organisation growth focus and strategy.
Strategizes on new product development & reaching to new segments by continuously scanning the business environment for untapped consumer bases based on market intelligence.
Leads and finalises brand plans & growth avenues and their strategic fit with corporate plan.
Assumes overall responsibility in formulation of Brand vision, brand architecture & plan for brand extension.
Operational
Guides brand & category managers to develop these strategies into detailed marketing plans and executions.
Ensures individual brand focus is maintained through all possible media options and co-ordinates with Corporate communication to ensure alignment of branding strategy of individual brands.
Ensures that the brand identity is leveraged by aligning the brand strategy with the brand identity.
Takes overall responsibility for Product Conceptualisation, positioning & New product development in co-ordination with R&D.
Monitors Brand health, product performance segment wise and aligns actions to Marketing strategy.
Co-ordinates with Market research agencies to get feedback on existing products and on their availability & brand equity.
Co-ordinates with media agencies for effective media planning & evaluation to ensure optimal ROI on all media investments.
Gathers relevant data continuously on pricing patterns to aid pricing decisions of all brands.
Regularly collects and analyses competitor information through market intelligence and other sources.
Scans the business environment on a continuous basis to identify, analyse and capture market trends and demands and provides developmental feedback for capability building targeted at
catering to the market’s present and future requirement.
Develops market entry strategy for previously untapped geographies based on market intelligence.
Evaluates marketing consultants employed on their deliverables and ensures desired results are achieved.
Develops standardised Systems and Processes to enhance performance and remove redundancies.
Financial
Develops Annual Plans & Budgeting for the brand and monitors the expenditure.
Ensures Optimal pricing of products so that the top-line & bottom-line objectives of the brand group are strictly met.
Strives to increase return on expenditure on advertisement & brand endorsement.
SALARY WILL NOT BE A CONSTRAINT FOR THE RIGHT CANDIDATE
Mail your resume to me@roljobs.com with current and expected salary
GM Marketing at Kolkata for a Personal Care Product company - Salary 25 to 50 Lakhs+
Position GM Marketing
Work Location Kolkata
Reports to Head of Marketing
SALARY WILL NOT BE A CONSTRAINT FOR THE RIGHT CANDIDATE
Education : Post Graduate Diploma / MBA or equivalent in Marketing
Experience : 20-25 years in Marketing and atleast 10 years in a position of similar responsibility
Please note experience limits required will be lowered if candidates are MBAs from premium institutes like IIM'S, XLRI etc.
ROLE OBJECTIVE
As GM Marketing, the incumbent:
Assumes for group of brand responsibility for monitoring all marketing & and branding activities while maintaining brand focus internally & externally.
Develops the marketing & brand management strategy to support top line & bottom line growth & foray into new segments and innovative products.
Directs the evaluation of brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.
Assumes overall responsibility for Brand Activation.
Ensures co-ordination with sales department to implement & monitor all marketing initiatives.
Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.
RESPONSIBILITIES
Strategic
Scans the business environment to explore options for revenue generation from new and existing customers.
Drives the formulation of marketing strategy encompassing all brands.
Understands the strategic business requirement of the organization based on the organisation growth focus and strategy.
Strategizes on new product development & reaching to new segments by continuously scanning the business environment for untapped consumer bases based on market intelligence.
Leads and finalises brand plans & growth avenues and their strategic fit with corporate plan.
Assumes overall responsibility in formulation of Brand vision, brand architecture & plan for brand extension.
Operational
Guides brand & category managers to develop these strategies into detailed marketing plans and executions.
Ensures individual brand focus is maintained through all possible media options and co-ordinates with Corporate communication to ensure alignment of branding strategy of individual brands.
Ensures that the brand identity is leveraged by aligning the brand strategy with the brand identity.
Takes overall responsibility for Product Conceptualisation, positioning & New product development in co-ordination with R&D.
Monitors Brand health, product performance segment wise and aligns actions to Marketing strategy.
Co-ordinates with Market research agencies to get feedback on existing products and on their availability & brand equity.
Co-ordinates with media agencies for effective media planning & evaluation to ensure optimal ROI on all media investments.
Gathers relevant data continuously on pricing patterns to aid pricing decisions of all brands.
Regularly collects and analyses competitor information through market intelligence and other sources.
Scans the business environment on a continuous basis to identify, analyse and capture market trends and demands and provides developmental feedback for capability building targeted at
catering to the market’s present and future requirement.
Develops market entry strategy for previously untapped geographies based on market intelligence.
Evaluates marketing consultants employed on their deliverables and ensures desired results are achieved.
Develops standardised Systems and Processes to enhance performance and remove redundancies.
Financial
Develops Annual Plans & Budgeting for the brand and monitors the expenditure.
Ensures Optimal pricing of products so that the top-line & bottom-line objectives of the brand group are strictly met.
Strives to increase return on expenditure on advertisement & brand endorsement.
SALARY WILL NOT BE A CONSTRAINT FOR THE RIGHT CANDIDATE
Mail your resume to me@roljobs.com with current and expected salary
